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G20 pushes Queenslands global exposure

first_imgThe state’s industry body for tourism says Queensland can be thankful for the extraordinary global showcase afforded by the G20 Leaders Summit hosted in Brisbane over this past weekend.Queensland Tourism Industry Council (QTIC) chief executive Daniel Gschwind, said that the G20 highlighted all of Queensland’s strengths.“The message has been shared far and wide that Queensland is a place to do business, a place for major events, a place for education and research and – of course – a place for visitors and tourists,” Mr Gschwind said.QTIC said Queensland will benefit for a long time from the goodwill and exposure created through the G20 Leaders Summit, the Brisbane Global Café and associated events such as the G20 Cultural Celebrations.“Through the visiting G20 leaders and media, we took full advantage of the opportunity to send this message to the world,” Mr Gschwind said.Currently tourism in Queensland contributes AUD$23 billion in expenditure to the economy and employs 241,000 people, and with the exposure from the G20 the industry is set to skyrocket.“Countless photos of Brisbane and of the leaders and their partners getting close to koalas and other iconic wildlife were beamed around the world through news coverage and social media, literally hundreds of millions of social media followers were receiving messages about Queensland,” Mr Gschwind said.“This type of exposure is virtually impossible to replicate through traditional promotional channels.”Source = ETB Travel News: Lewis Wisemanlast_img

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