The shooting incident reported along the Liberia Ivorian border in the southeast of Liberia is said to have claimed the lives of two Ivorian soldiers.But in a sharp reaction to the report, the Government of Liberia through the Ministry of Information says it is concerned, “because such a report has the propensity to sour relationships between the two countries.”“The Government of Liberia is concerned about news reports of recent attacks in border towns and villages of La Cote D’Ivoire. Consistent with the policies of good neighborliness and a commitment to regional peace and security, the relevant Liberian security agencies are seriously investigating these reports as well as engaging their counterparts in Abidjan.Liberia Ministry of National Defense has not officially reacted to the report, but sources close to the Armed Forces of Liberia (AFL) say the authorities were considering sending a platoon to the area to study the situation at the border.Meanwhile the Liberian government says it is fully committed to work with and support the Ivorian authorities and international partners in strengthening border security, regional peace and stability, as well as rid our countries of the mutually destabilizing activities of non-state actors.”State media in the Ivory Coast over the weekend reported that two soldiers of that country’s armed forces were killed in a raid on military posts in the southwest of the country.The Ivorian Press Agency said the attack began early Saturday morning in the Town of Grabo, near the border with Liberia.The soldiers, according to the report, were killed in the village of Dahioke, 20 kilometers (12 miles) outside the town.The report also confirmed that one of the assailants was also killed in the attack.Western Ivory Coast was hit hard during Ivory Coast’s 2010-11 post election violence, which erupted after former President Laurent Gbagbo refused to concede defeat to his successor, Alassane Ouattara—now President of that Cocoa rich country.Pro-Gbagbo fighters fled along with civilians into neighboring Liberia, and raids targeting the new army have occurred sporadically ever since Ouattara assumed the leadership of the former French colony.One raid in June 2012 killed seven U.N. peacekeepers (all Nigeriens) and at least 10 civilians.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
There was at least one Health and Social Welfare Minister who, upon his appointment, was advised to pay serious attention to sanitation. But he replied, “I did not become Minister of Health to clean anybody’s backyard.”It was difficult to immediately reply to such an arrogant and shortsighted retort. But the individual instantly but silently recalled the Tubman days when the National Public Health Service paid strict attention to sanitation throughout Monrovia and other parts of the country. This individual, who had traveled through many counties, also recalled how clean the rural people kept their towns and villages. They knew it was very necessary to keep their homes (mostly huts), neighborhoods and towns clean.So, how now the person appointed by the President of Liberia to be in charge of the nation’s health and sanitation would so rudely downplay the importance of sanitation? The Daily Observer has always striven to remind the public about the importance of sanitation. Remember in November 1981 we carried a back page composite photo of some of Monrovia’s worst dumpsites, under the headline, “Monrovia Stinks”? The newspaper was immediately shut down by Head of State Samuel K. Doe. He imprisoned the publisher at the National Security Agency and blasted him for being “a counter-revolutionary” for calling the nation’s capital city “stink.”The widespread use of chlorinated buckets throughout the country and the government’s insistence on hand washing following the Ebola outbreak early 2014 were tacit acknowledgement of the importance of health and sanitation. But many Liberians and foreign residents blamed the ferocious spread of Ebola in Liberia—the worst in the Mano River basin—on poor sanitation around the country, especially in Monrovia. All our unattended dumpsites and drainages, overcrowded and garbage-infested marketplaces, such as Duala and Paynesville Red Light, contributed in no small measure to the rapid spread of the virus.Now here we are again, being given an alarming wake-up call by Mary Broh, the dynamic and indefatigable warrior against filth and ugliness, performing a task that is the tacit and undisputable responsibility of the Health Ministry (MOH). This unappreciated public servant is nonetheless relentless in her pursuit of beauty and cleanliness of the capital and its environs. When she served as Acting City Mayor of Monrovia, the National Legislature did not rest until the President removed Mary Broh from that position. Now the President has assigned her again to clean up and beautify Monrovia and its environs—a task that has led her squarely into the domain of the MOH. For who else but the Health Ministry is more responsible to ensure the ethical and hygienic maintenance of hospitals, clinics and health centers? Madam Broh’s discovery last week of filth surrounding the Mawah Clinic in Vai Town, Monrovia is a task that is the prime responsibility of the MOH, which must approve the opening and running of every health facility in the country as well as carrying out constant inspections to ensure that they comply with the Ministry’s regulations, professional operating procedures and universal hygienic standards.Mary found around the Mawah Clinic, one of the most patronized health centers in the capital, used testing kits, needles and syringes. These are highly dangerous items that unlicensed and pretentious health workers could attempt to reuse, placing in grave danger the lives of their “patients.”The MOH has a Sanitation Department. Is it not that department’s job to scout the cities, towns and villages around the country to ensure that they are kept clean? Who in the Health Ministry is responsible for monitoring all health facilities around the country to ensure that they maintain clean and healthy surroundings and that their used items are properly disposed of?There are three things we hope for in this Editorial: First, that the Mawah Clinic has already gotten busy and cleaned up its environs and that the clinic provides sufficient seating for the many patients it attends daily, instead of having them sit on the floor.Second, we hope that the MOH will appoint task forces around the country to inspect all health facilities on a regularly basis, to ensure that no more unkempt clinics like Mawah are found anywhere in the republic. The Ministry should, thirdly, take seriously its sanitation responsibility throughout the country to keep our people and their surroundings clean, healthy and safe.This is the first move in prevention, which is better than cure. Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)
A teenager was killed after she reportedly jumped off her lover’s bicycle and into the path of a moving car on Wednesday in the vicinity of Turkeyen Railway Embankment, Greater Georgetown.The dead woman has been identified as 18-year-old Kareema Mary Cholmondeley of Lot 10 BB GEC Scheme, Hugh Ghanie Park, Cummings Lodge, East Coast Demerara.Based on reports received, the teen and her 42-year-old lover were engaged in a heated argument and it was this time she made the deadly jump, landing in the path of a motorcar bearing registration number PJJ 5884 which was proceeding along the roadway at about 22:30h.The driver of that vehicle reportedly told the traffic ranks that as he drove along the roadway, he saw a male pushing a bicycle and as he was about to pass him, he realised someone was lying on the road. However, due to the short distance between the car and the person on the roadway, the vehicle ran over the person.The injured woman, who was rendered unconscious, was picked up and rushed to the Georgetown Public Hospital where she was pronounced dead on arrival.The teen’s reputed husband as well as the driver are presently in Police custody assisting with the investigation. Police said the driver of the car had passed a breathalyser test.Last June, 19-year-old Sasia Adams of Pomeroon, Region Two (Pomeroon-Supenaam) who resided at East Street, Georgetown, died after also reportedly jumping from her boyfriend’s moving car.Reports are Adams’s 21-year-old boyfriend, Rick Sewcharran, of Diamond, East Bank Demerara (EBD) rushed her to the Dr Balwant Singh Hospital. He reportedly told nurses that she jumped from his moving car while they were proceeding along Lamaha Street.In March of this year the manslaughter charge against Sewcharran was discharged by Chief Magistrate Ann McLennan on the grounds of lack of evidence.
4 4 Sky Sports presenter apologises for remarks made during Neville’s racism discussion revealed Liverpool news live: Klopp reveals when Minamino will play and issues injury update Green reveals how he confronted Sarri after Chelsea’s 6-0 defeat at Man City tense “It’s a penalty and it would have been a sending off,” Redknapp insisted.“He’s a very lucky boy. Especially when you have the assistant behind the goal. I cannot believe he missed it.“You need that bit of luck some times but he has been a revelation since he came into the side.”Co-pundit Carragher was less sympathetic, claiming England do not need to take those risks, despite trying to play out from the back. A consolation goal from Paco Alcacer seemed to unsettle the visitors however, and Pickford nearly cost his side a goal after trying to dribble around Valencia star Rodrigo.The former Bolton Wanderers striker seemingly had an open goal before the Everton shot-stopper clawed his way back to make a tackle.“Firstly, I tried to play through the middle but he blocked the pass off,” Pickford explained to Sky Sports after the final whistle.“It got stuck under my feet so I tried to do the good old Cruyff and it didn’t work. 4 4 “Just because you want to play out from the back, doesn’t mean your goalkeeper should take that long on the ball.“He has to sort his feet out quicker. I think he is actually looking for a pass and (Harry) Maguire and (Ben) Chilwell aren’t really there.“But this is a penalty, he pulls him back.” Pickford was forced to tug back the opposition striker to get to the ball gameday cracker Pickford was caught on the ball by the Spain striker latest Jordan Pickford was slammed by former Liverpool stars Jamie Carragher and Jamie Redknapp after his failed ‘Cruyff turn’ nearly gifted Spain a goal on Monday night.The England No.1 was a virtual spectator for the majority of the first half in the UEFA Nations League clash as Gareth Southgate’s men raced into a 3-0 lead at the break. “It was a bit silly,” Carragher said. “He’s looking for a pass and he just gets his feet mixed up.“Some may say that’s the price you have to pay with the goalkeeper when you want to play out from the back, but I don’t agree. Gerrard launches furious touchline outburst as horror tackle on Barisic sparks chaos Every time Ally McCoist lost it on air in 2019, including funny XI reactions Raheem Sterling was ruthless in front of goal Arsenal transfer news LIVE: Ndidi bid, targets named, Ozil is ‘skiving little git’ LATEST The average first-team salaries at every Premier League club in 2019 scrap Boxing Day fixtures: All nine Premier League games live on talkSPORT “I had that never say die attitude and there might have been a little nudge. But if you look back I got an elbow right in my dish and I got a good clearance.“Some people will say I got away with one and part of the game. I’ve got people on the edge of their seats. I don’t wish to do that but it’s a decision I made and the main thing is it didn’t go in the back of the net.“It’s not up to me to say the ref gives a penalty but I think it’s a bit soft because he didn’t go down for it.”While the 24-year-old may not have seen anything wrong with the challenge himself, Sky Sports pundits Jamie Carragher and Jamie Redknapp were not quite as lenient. BEST OF Most Popular Football Stories SORRY Spain had no answers for England in the first-half
Where Ancelotti ranks with every Premier League boss for trophies won Every time Ally McCoist lost it on air in 2019, including funny XI reactions no dice Probert’s decision to stick to the letter of the law at such a poignant moment left football fans annoyed and frustrated with many believing Gray should have been let off his indiscretion.Any player who removes their shirt to celebrate a goal is automatically cautioned by the man officiating the game. Oxlade-Chamberlain suffers another setback as Klopp confirms serious injury Lee Probert booked Demarai Gray for revealing a t-shirt with a message dedicated to the late Vichai Srivaddhanaprabha on it.Is the rules, I know, but a bit of common sense needed in those moments.— Benjamin Wills (@_BenWills) November 3, 2018 Absolutely INCENSED with that referee for booking Gray for his emotional celebration. Lee Probert is an absolute disgrace. The Sky Sports team have suggested Probert is insensitive for his atrocious behaviour. Let’s hope he never refs a Leicester match again. #CarLei https://t.co/TRfkhKR4CW— Stewart Bint (@AuthorSJB) November 3, 2018 After witnessing the incident several fans took to Twitter to vent their fury and discuss the emotive incident, as you can see below. REVEALED Football fans were left fuming on Saturday afternoon when referee Lee Probert booked Leicester City star Demarai Gray following his emotional winning goal against Cardiff City.The winger netted the only strike of the Premier League game and upon scoring removed his shirt to unveil a tribute to owner Vichai Srivaddhanaprabha who tragically died a week ago in a helicopter crash outside their King Power stadium. 3 REVEALED Lee Probert has just booked Demarai Gray for celebrating and taking his shirt off to show a tribute undershirt When does common sense over power the rule book? I don’t even think Lee Probert wanted to show him a yellow he was almost sorry for doing it, it’s just silly.— Tom (@MellorFootball) November 3, 2018 ADVICE 3 That’s disgusting officiating from Lee Probert. We should’ve had a penalty there. How can he not see it? What’s he watching? Just look at the players reaction.— Bert (@BertLcfc) November 3, 2018But other football fans were also sympathetic towards Probert who had no option other than to caution Gray thanks to the laws of the game. 3 REPLY MONEY Referee Lee Probert stuck to the letter of the law and booked Gray. Leicester City star Demarai Gray pays tribute to Vichai Srivaddhanaprabha after scoring against Cardiff. huge blow Which teams do the best on Boxing Day in the Premier League era? RANKED Top nine Premier League free transfers of the decade Leicester City players looked emotional after Gray’s winning goal. shining Ronaldo warned Lukaku how hard scoring goals in Serie A would be before Inter move Lee Probert has NO option but to show yellow to Demarai Gray. It seems insensitive, harsh and awful given the circumstances. But the referee can’t do anything else. Anger should be with lawmakers, not Probert. You can see he didn’t want to do it.— Jonathon Moar (@JonathonMoar) November 3, 2018 BEST OF Berahino hits back at b******t Johnson criticism – ‘I was in a dark place at Stoke’ Son ban confirmed as Tottenham fail with appeal to overturn red card Not sure why Lee Probert is being hounded on Twitter really, as much as it is emotional that Gray took off his shirt to show respect to Vichai, Probert still has to do his job properly and a yellow card has to be shown, regardless of circumstances.— َ (@ProudieYT) November 3, 2018 Latest Football Stories Forbes list reveals how much Mayweather, Ronaldo and Messi earned this decade Demarai Gray scores an excellent goal, half-volley to Ben Chilwell’s cross. Removes shirt to reveal: For Khun Vichai. Immediately Lee Probert bows his head, clearly in expectation of this event. He shows Gray the yellow card once the celebrations are over— Laurie Whitwell (@lauriewhitwell) November 3, 2018 Premier League Team of the Season so far, including Liverpool and Leicester stars Harsh for people to hammer Lee Probert for booking Gray who ripped off shirt celebrating goal, with message “For Vichai”. Refs can’t decide on the spot which t-shirt messages are more poignant than others. Ref would’ve hated booking him but felt he had to. No win situation.— Jacqui Oatley (@JacquiOatley) November 3, 2018
A Donegal community is facing financial ruin and possible legal action after the Government pulled the plug on funding to renovate their town.Pearse DohertyThe Doe Community Association/Creeslough Tidy Towns Committee has already spent €400,000 enhancing their town.The community had applied successfully through Donegal County Council for LEADER funding for the works. But now they have been told that a technical aspect of the tendering process has made them retrospectively ineligible for the €372,000 funding by the Department of Environment, Community and Local Government.Now Pearse Doherty TD has accused Minister for the Environment Phil Hogan of throwing the group to the wolves.“I am utterly disgusted at the inaction of Minister Hogan on this issue and the complete disregard he has shown to this community group, who through no fault of their own are now facing the threat of legal action as well as huge financial and emotional costs,” he said.The Sinn Fein TD has submitted Parliamentary Questions, written to the Minister and spoken to the Minister personally on a number of occasions regarding this project in the hopes that he would realise the seriousness of the situation and be open to taking steps to help resolve the situation to everyone’s satisfaction. “Despite best efforts by myself, DLDC and the community group, it has become apparent that the Minister has no intention of engaging on this matter and has dismissed any potential solutions or recommendations made in an attempt to resolve the issue“It is a complete disgrace that the Minister is attempting to absolve himself of any responsibility on this project and wash his hands of the whole affair, leaving a well intentioned community group exposed to financial ruin. The Minister’s inaction on this issue is recklessly placing the LEADER programme in jeopardy as community groups will think twice before applying for funding in future.“Despite his best efforts, Minister Hogan will not be able to shirk his responsibilities on this issue in the long term as it is very likely that when this issue is proceeded with through the courts, monies from the Minister’s Department will ultimately be used to pick up the tab. In the meantime, lengthy, complicated and costly legal proceedings will mean that the eventual outlay will be a sum much greater than the original grant and the only winners will be the legal teams.” Advertisement Deputy Doherty added that even at this late stage, he is urging the Minister to intervene in this matter, to meet with a cross party delegation, to consider the recommendations of independent reports made available to him at considerable expense and to take action to resolve this issue immediately. CREESLOUGH LEFT RUINED AFTER GOVERNMENT PULLED FUNDING – DOHERTY was last modified: December 13th, 2013 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:CreesloughfundingMinister Phil HoganPearse Doherty
Two Australians won the Nobel Prize in medicine Monday for a discovery that defied decades of medical dogma and revolutionized the treatment of ulcers. They showed that bacterial infection, not stress, causes ulcers in the stomach and intestine. The 1982 discovery by Drs. Barry Marshall and Robin Warren eventually transformed peptic ulcer disease from a chronic, frequently disabling condition to one that can be cured by a short regimen of antibiotics and other medicines, said the Nobel Assembly of the Karolinska Institute in Stockholm. Marshall, 54, and Warren, 68, discovered the bacterium Helicobacter pylori and uncovered its role in causing ulcers and stomach inflammation. The prize, with its $1.3 million check, gives the ultimate validation to an idea that initially drew skepticism and derision. The Australians’ bacterial theory of ulcers was “very much against prevailing knowledge and dogma,” Staffan Normark, a member of the Nobel Assembly, said at a news conference in Stockholm. Most doctors then believed ulcers came from stress and stomach acid. “When I said they were there, no one believed it.” The two researchers began working together in 1981. “After about three years we were pretty convinced that these bacteria were important in ulcers, and it was a frustrating time for the next 10 years, though, because nobody believed us,” said Marshall, a researcher with the University of Western Australia. “The idea of stress and things like that was just so entrenched, nobody could really believe that it was bacteria. It had to come from some weird place like Perth, Western Australia, because I think nobody else would have even considered it.” Dr. David A. Peura, president of the American Gastroenterological Association, said the prize-winning work “revolutionized our understanding of ulcer disease” and “gave millions of people hope.” 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREThe top 10 theme park moments of 2019 To make his case, Marshall even deliberately infected himself by swallowing a culture of Helicobacter pylori. “I developed a vomiting illness and had severe inflammation in the stomach for about two weeks,” he told The Associated Press. “I didn’t actually develop an ulcer, but I did prove that a healthy person could be infected by these bacteria, and that was an advance because the skeptics were saying that people with ulcers somehow had a weakened immune system and that the bacteria were infecting them after the event.” He and Warren believed that the bacteria came first, causing inflammation and then ulcers. The experiment helped establish that. Warren, a retired pathologist, said it took a decade for others to accept the findings. The long-standard teaching in medicine was that “the stomach was sterile and nothing grew there because of corrosive gastric juices,” he said. “So everybody believed there were no bacteria in the stomach.
The Humboldt Crabs mustered just two hits as a team in Sunday’s game against the visiting Seattle Studs, falling 3-0.The loss gives summer time bragging rights to the road-warrior Studs, who took two out of the three games played over the weekend in Arcata.“It’s not the outcome we hoped for, it’s always our goal to win a series,” Crabs manager Robin Guiver said. “Their pitcher was very good today, as was the defense behind him.”Studs pitcher Alex Spahman made quick work of the Crabs lineup …
ANAHEIM, Calif. — Logan Couture gave Sharks territory a crash course on how tough he is on Friday. Unfortunately for the Sharks, his will power fell short of earning the team two crucial points in the standings.After missing Thursday’s game with flu-like symptoms, Couture rejoined the Sharks lineup in Orange County, logging 20:36 while battling illness to lead the team’s forward group in ice time. Despite his dogged effort, the Sharks lost in overtime, extending their season-high losing streak …
Tags:#Blue Ocean#Brand Differentiation#Competition#Red Ocean#Startup Marketing We all dream of coming up with the next ingenious idea that redefines an industry, or creates one from scratch. Netflix opened the floodgates to the world of streaming content, and they benefited enormously from being the only players in town (at least, for a few years). Uber capitalized on an existing need–transportation–but provided a fast, convenient, and cheap service that essentially created the new industry of ride-sharing.These are examples of “blue ocean” opportunities, as defined by the popular book Blue Ocean Strategy by professors W. Chan Kim and Renee Mauborgne. In case you aren’t familiar, they posit that there are two types of market opportunities when you create a startup from scratch. There are red oceans, which are filled with blood from fierce competition. These oceans, representing mature industries in a free market, are incredibly difficult to enter—at least without paying a price, either in more aggressive marketing and advertising costs or by settling for a smaller market share. Blue oceans, by contrast, are all but free from competition, giving you more flexibility, lower costs, and domination over nearly 100 percent of the market share.To many aspiring startup entrepreneurs, this is disheartening news, and a borderline tragic way to look at things. Coming up with a blue ocean strategy is hard, if not impossible. But the good news is, red oceans and mature industries aren’t as hard to enter as the root analogy would imply; there may not be quite as much opportunity to become a tech unicorn or acquire Bezos-scale wealth, but you can certainly succeed in a mature industry, provided you take the right marketing approach.The Truth About “Red Oceans” If we’re following the ocean analogy here, then we need to address the true nature of the competition. These red waters aren’t uniformly infested, nor are they infested in every corner. Instead, there are pockets of blue ocean to be found within those red oceans. In more literal terms, even mature industries, filled to the brim with competition, have untapped market segments and new opportunities for those willing to look.For example:Specific product features. The product itself may not change, but you can certainly add something to it. New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. For example, the fast food industry is currently saturated with burger joints, but McDonald’s has introduced and maintained the Big Mac, a unique burger that can’t be replicated without violating copyright laws; if you want this specific taste, you can’t simply go somewhere else.Target demographics. You can also target a different demographic, or capitalize on consumer preferences that aren’t being met by the leading competitors. For example, in the past few years, Dollar Shave Club practically took over the subscription razor industry, and giants like Bic and Gillette quickly followed suit. Yet in the razor battle, Shave.net was able to enter the mature shaving industry and make a name for itself by focusing on the smaller niche of wet shavers who prefer straight razors and safety razors.Price points. One of the more obvious points of differentiation is price. If all your competitors are selling something around the same price, you could easily capitalize on their existing audience, or target a new audience by offering it cheaper. You could also capitalize on a luxury market by charging more (assuming you can offer a higher-quality product). A key example here is the Fidget Cube, a stress-relieving toy that was crowdfunded successfully at a roughly $20 price point; a competitor, Stress Cubes, hijacked the idea and sold cubes for far less, reducing profit margins and beating the Fidget Cube to market.Geographic locations. You could also feasibly find more opportunities in a different geographic area. If there’s a specific business, product, or service that’s popular in one area of the country, you could bring it to a location that’s unfamiliar with it. Rural areas tend to be fantastic opportunities here.Peripheral services. It’s also possible to stand apart from the competition by offering services that aren’t available from mainstream competitors. For example, the Home Depot initially stood out as a competitor to traditional lumber yards because they offered a wider variety of products in one location, as well as classes to help DIYers.The Role of Brand Differentiation The secret to finding success in a mature industry is twofold; first, you need to find a way to differentiate yourself, and second, you need to make that differential element evident to the people you’re trying to persuade. That often means adjusting your brand values, your core products, or your overall marketing strategy for these key benefits:Competition reduction. Pursuing a path of your own instantly reduces the number and ferocity of competitors you’ll face. Fewer competitors means you won’t have to worry about someone else poaching customers from you, and you’ll probably spend less on marketing and advertising.Increased visibility. Being different immediately helps you stand out. Capitalizing on what makes you different from the major players in a mature industry is a strategy certain to attract attention naturally, aiding you in your marketing and advertising efforts.Niche exploration. Exploring a specific niche within the mature industry can help you cultivate and nurture a sub-industry. The more you learn about these customers and the more you cater to them, the more loyal they’ll become—especially if they never had an options like yours before.Marketing an Undifferentiated Startup Of course, these brand differentiating factors aren’t exactly valuable unless you have a method of making them visible to the public and explaining why they’re valuable. This is where marketing comes into play. You can build up your brand’s visibility and perceived value with these strategies, at a minimum:Define your differentiators (or make new ones). The most obvious answer here is to play up what makes you different in your advertising strategy. A simple message, like “sick of paying high prices for ____?” can be a good start (though you’ll want something a little more original). Are you cheaper? Higher-quality? More convenient? Targeted to someone different? Make this clear in your ads from the get-go, and try to include at least one brand element that encapsulates this, like a company name or tagline.Leverage untapped channels and outlets. There are invariably marketing and advertising strategies that your main competitors aren’t currently using. That could be because the strategies are new and unfamiliar, or because these channels haven’t historically worked for the industry. But because your company is different, it may be able to leverage these channels more efficiently. For example, if your competitors are all over Facebook but you’re differentiating yourself by targeting a more professional, older audience, you could turn to LinkedIn for your needs.Exploit key differences. Chances are, what makes you different from your existing competitors is a pain point for their current audience. You can use this to your advantage by portraying these unpleasant experiences or perceptions. For example, if existing customers are frustrated with waiting too long for a product or service, you could use a video ad that depicts someone waiting indefinitely—and someone beside them who gets the task done much quicker.Piggyback on existing brand value. As long as you aren’t lying about your competitors, you can mention them directly in your marketing and advertising campaigns, as a way to capitalize on the brand value they’ve already established. You can do this with a side-by-side comparison, or with a catchy tagline, such as “like COMPETITOR, but ________.”Truly creative startups that disrupt an industry or attempt to create a new one will naturally have advantages over those that attempt to move into already-claimed territory. However, entrepreneurs who know how to differentiate their brand, and are willing to discover and exploit niche opportunities can easily enter “red ocean” mature markets, and succeed. The trick is to learn which markets or needs aren’t currently being addressed, and find a way to work them into your business model. How Myia Health’s Partnership with Mercy Virtua… Frank Landman Frank is a freelance journalist who has worked in various editorial capacities for over 10 years. He covers trends in technology as they relate to business. How OKR’s Completely Transformed Our Culture Related Posts The Dos and Don’ts of Brand Awareness Videos China and America want the AI Prize Title: Who …